Services

An Independent Research Firm

Janet Brown Opinion Research is an independent organization with no financial ties to any marketing research field service companies. This means we can recommend the most effective research solutions for our clients, be it a telephone survey, an online survey, a focus group, or a series of in-depth interviews.

Expertise

Public Opinion Polling

Public Opinion Polling

Janet is a well-respected pollster and public affairs research is her specialty. We’re regularly helping a diverse range of organizations stay current on social trends. The media considers Janet to be a trusted source for commentary and analysis on the political mood.

Advertising Effectiveness

Advertising Effectiveness

Advertising is an expensive endeavour, and we design research that helps to ensure our clients spend their advertising and communications budgets effectively. This includes pre-testing creative, and tracking the reach and effectiveness of campaigns on key audiences.

Reputation Research

Reputation Research

Find out where your organization and your brand stand with the public and key stakeholders. A reputation study will not only determine in which areas and attributes your organization is doing well or needs improvement, but which of those factors are most closely tied to the your overall reputation.

Member and Employee Research

Member and Employee Research

Looking inward can be just as important as looking outward. Find out what your employees, members, or stakeholders think about your organization, so you can increase engagement, morale, and loyalty. Whether it is ongoing tracking of engagement or as part of change management, learning where people stand is the first step in bringing them on-side.

Public Speaking

Public Speaking

Janet is frequently asked to speak about current events and participate in political panels. She also co-presents Wild Ride with journalist Paul McLoughlin. Wild Ride is an up-to-the-minute assessment of Alberta politics scene that weaves political insight with both public and proprietary polling.

For more information on Wild Ride, click here: (link).

Approach / Methods

No one method is better than all others in all situations. We’ll help you choose the method that will be most appropriate for the needs of your project.

Telephone

Telephone

When you need a truly representative snapshot of public opinion, the best way is through computer-assisted telephone interviews administered to a random sample of the population. We improve upon this tried-and-true method by including mobile number.

Online Research

Online Research

Online research can be an efficient and cost-effective way to reach certain segments of the population or when you’re interested in getting people to respond to visual materials.

Focus Groups

Focus Groups

Surveys aim to find out “what” people think. Focus group aim to learn “why” people think that way. For the client who wants to explore an issue in-depth, focus groups can be a useful tool.

One-on-One Interviews

One-on-One Interviews

Sometimes a topic can be too complicated, too sensitive, or to logistically difficult to study in a survey or focus group. In these cases, the best way together data is through one-on-one interviews.