Research with Integrity
Janet Brown Opinion Research is an Alberta-based company specializing in public opinion polling and market research. With over 30 years of experience, Janet is a leading expert in her field. She helps clients understand their target audience, be it customers, members, employees, voters, or the general public.
Expertise
Public Opinion Polling
Janet is a well-respected pollster, and public affairs research is her specialty. We’re regularly helping a diverse range of organizations stay current on social trends. The media considers Janet to be a trusted source for commentary and analysis on the political mood.
Advertising Effectiveness
Advertising is an expensive endeavour, and we design research that helps to ensure our clients spend their advertising and communications budgets effectively. This includes pre-testing creative, and tracking the reach and effectiveness of campaigns on key audiences.
Reputation Research
Find out where your organization and your brand stand with the public and key stakeholders. A reputation study will not only determine the areas in which your organization is doing well or needs improvement, but also which of those areas are most closely tied to your overall reputation.
Member/Employee Research
Looking inward can be just as important as looking outward. Find out what your employees, members, or stakeholders think about your organization, so you can increase engagement, morale, and loyalty. Whether it is ongoing tracking of engagement or as part of change management, learning where people stand is the first step in bringing them on-side.
Approach and Methods
Telephone
When you need a truly representative snapshot of public opinion, the best way is through computer-assisted telephone interviews. Random samples are generated by calling both mobile numbers and landlines.
Online
Online research can be an efficient and cost-effective way to reach certain segments of the population or when you’re interested in getting people to respond to visual materials.
Focus Groups
Surveys aim to find out “what” people think. Focus group aim to learn “why” people think that way. For the client who wants to explore an issue in-depth, focus groups can be a useful tool.
One-on-One Interviews
Sometimes a topic can be too complicated, too sensitive, or to logistically difficult to study in a survey or focus group. In these cases, the best way to gather data is through one-on-one interviews.